SOLVVE (ISD Design) is a Ukrainian outsourcing and outstaffing IT company.

Objectives

• To develop a marketing strategy for the company from scratch, establish performance KPIs, track and report on the marketing activities’ performance.
• To work on user manuals and other project-related documents.
• Language learning training and mentoring for employees.

Solutions

• Developed and implemented a complex automated marketing strategy from scratch to improve the number and quality of leads for the sales department and slush their manual prospecting efforts.
• Constructed ICPs through a thorough analysis of previous projects across the company, competitors analysis, and target market research.
• Created lead generation channels mix, and automated lead nurturing paths across channels: social media, paid advertising, website traffic, email marketing, and CRM.
• Drafted recommended messages per channel and segment, collaborated on creatives for banners and landings, and drafted ad copies.
• Allocated budget proposition by channel.
• Worked with the semantic core and content strategy of the website. Idaeted and wrote up content in English for all sections of the newly built company website.
• Developed a copywriting style guide.
• Delivered SEO optimization for each page, post, tag, and category.
• Monitored leading publishers and delivered weekly updates of the most important news in the IT industry to the company’s social media accounts.
• Researched statistics about the industry, analyzed the available data, and then presented the latest findings in a visually compelling way with the commentaries on the company’s social media accounts.
• Regularly tracking analytics, reporting them to COO and CTO, and making changes to sustain the quality and performance for each marketing channel.
• Putting in place a scoring system for MQLs and SQLs.
• Coordinating marketing tasks across departments: designers, front-end developers, copywriters, and sales representatives.
• Translated and interpreted between English, Japanese, and Russian.

Results

• Built paid advertising campaigns, incl. keywords and audiences research, ad account settings, dashboards, reports, and analytics:
  • Google Ads Search: 60% decrease in CPC since launch, avg. conversion rate 85.21%
  • Facebook Ads: 56.01% decrease in CPC and x2 conversions since launch
  • Automated email campaigns: 23-55% opening rate, 22% link click rate
  • Raised organic website traffic from 0 to 1500+ visitors/month within 6 months through systematic keywords research and optimization for semantic core, conversion-focused copywriting, and SEO, revised and updated manuals for products developed by the company.
• Translated and interpreted between English, Japanese, and Russian.
• 5 webinars about language learning and intercultural communication for coworkers and external participants.
• Compiled an email writing guide for coworkers.

See CEO testimonial