SME Japan is a one-stop shop for entrepreneurs who want to launch a business in the Japanese market or already have a business but need accounting and tax services.
Objectives
- Providing businesses that want to launch in Japan with comprehensive information on business practices and legislation through detailed guides.
- Keeping readers informed about the latest news about the business ecosystem in Japan, especially for startups and property management/investment companies. See selected articles.
Solutions
- Led and coordinated an international team of 6 authors:
- Updated and expanded writers’ guidelines for the team, provided necessary training and feedback for the new authors, and ensured compliance with the guidelines.
- Built content plan, including topic research, translations, and consolidation of materials from the team.
- Assigned topics and research tasks to the team.
- Scheduled and oversaw delivery and posting.
- Worked with the semantic core of the website and interlinking.
- Worked with WordPress URL-structure and layouts of website pages.
- Cross-published articles and guides on SMEJapan’s social media accounts.
Results
- Wrote and/or edited, published, and carried out search engine optimization (SEO) for 145 news articles and 9 business guides with subsections.
- Carried out a full website audit and ensured that every page and post is Yoast SEO friendly.
- 2 business guides are ranking at 1st place in organic Google search.
- Found and reported several bugs affecting posting on social media pages.
Viktoriya Kuzina 